It’s been yet another weird week in retail.
Starbucks nearly broke Instagram (and the souls of baristas everywhere) with its limited-edition Unicorn Frappuccino, Levi’s invented “bare butt jeans” — no joke — and French luxury fashion house Balenciaga’s new tote bag looks a lot like Ikea’s reusable bags.
This, and more, in this week’s Retail Therapy.
The Unicorn Frappuccino fiasco
This week, Starbucks released a flavor-changing “unicorn” drink that looks like Lisa Frank threw up in a cup. Many reviews said it doesn’t taste much better than it looks. The drink is made with a “sweet dusting of pink powder” blended into a creme Frappuccino with mango syrup and layered with “pleasantly sour blue powder topping,” according to a company press release.
Initially, the drink stirred up excitement from consumers eager to taste the “color-changing, flavor-changing totally-not-made-up-limited-time-only Unicorn Frappuccino.” But after participating locations began serving the “magical” beverage on Wednesday, intrigue quickly turned to indignation for some Starbucks baristas.
One employee posted a video on Twitter ranting about how terrible both the craze and the drink itself were. “Please don’t get it!” Braden Burson, a Colorado Starbucks barista, said in the video. “I have unicorn crap all in my hair and on my nose. I have never been so stressed out in my entire life.”
While many baristas hope the drink makes like a unicorn and magically disappears, some customers weren’t so quick to judge. Some described the drink as tasting like “rainbows and butterfly kisses.” Whatever that means. Taste test at your own risk.
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