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U.S. soda sales drops for 12th straight year…

Sales of soda drinks decreased about 1.2 percent in the United States in 2016, falling for the 12th year in a row, a report by trade publication Beverage Digest showed, as demand was hit by consumer choosing healthier options and a slew of sugar taxes aimed at stemming obesity and diabetes.

The per capita consumption of soda drinks, including energy drinks, fell to about 642 8-ounce servings last year, the lowest level since 1985, when the Beverage Digest began tracking consumption trends, the publication said on Wednesday.

However, total sales dollars increased 2 percent to $80.6 billion as soft drink makers aggressively pushed smaller packs at higher prices per ounce, while lowering emphasis on large discounts packs, the Beverage Digest said.

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