Fox News last week fell into third place during primetime in the coveted advertising demographic of 25-54 year-old viewers, the first time it had done so in 17 years, as rival network MSNBC surged into first place.
Adweek reported that last week was the first time that Fox finished third among cable-news networks in the coveted demo since June 2000, when the right-leaning network was still in its infancy.
According to Nielsen, MSNBC led the three cable networks between 8-11 p.m., averaging 611,000 viewers between the ages of 25 and 54, while dominating with 2,440,000 viewers overall.
CNN came in second with 589,000 in the coveted demographic, while remaining in third in total viewers with 1,649,000. Fox slid to to third with 497,000 viewers in the demo, and 2,405,000 overall.